Korean heritage. Future luxury.
A study of materials, colour and form in Korean craft, dress and architecture, reinterpreted through AI and cinematic direction.
Visual Development: exploring characters, environments, materials and light to establish a coherent visual language.
AI Workflow & Software Development: programs connecting research, planning and visual production.
K-pop music video analysis and trend intelligence turn visual research into material for creative direction.
- K-pop Music Video Analysis · PDF
A close reading of a music video’s imagery and creative choices, used to inform new visual directions.
- Trend Intelligence · PDF
Structured trend research that turns visual signals into references and planning material.